020 7287 1171

  • Salary:

    £60k -70K
  • Location:

    London
  • Contract:

    Permanent
  • Ref:

    SB/1477

A high profile and much loved travel brand is seeking a highly motivated Head of CRM to take charge of their data driven campaigns and loyalty program.

Head of CRM - £60K - £70K + great benefits. Based London

My client is a huge name in travel. They offer famously brilliant benefits and an amazingly holistic and inspiring working environment, in return for passion from their people! They have built a great team dynamic and it is rare you get a chance to work in such as buzzing office.

In my opinion this is a truly exciting leadership role working across CRM.

Head of CRM - The role

• Lead and inspire a highly performing marketing team that covers CRM, loyalty and digital channels

• Drive revenue growth from the customer database, direct channels and data driven and digital marketing.

• Develop a customer loyalty strategy to retain and grow existing customers

• Proactively seek out and develop new loyalty options as well as implementing the most up-to-the-minute data and digital strategies and technologies.

• Implement a test strategy across direct channel communications

• Budget and commercial responsibility for the CRM, loyalty and digital channels

• Optimise customer experience across desktop, digital and app

• Management of agencies and third parties

Head of CRM - Skills and experience needed

• Very strong CRM and insight experience having developed / managed a successful loyalty program

• A really strong and inspirational manager, highly interpersonally skilled able to lead a team of eight

• Ability to present with flair and gravitas, and to work with other senior stakeholders in the business

• Experience working in CRM and super data-savvy -  you understand  testing, segmentation, analysis and customer profiling

• Experience across email and push strategies,

• Digital understanding across display, PPC is beneficial though not essential

• Commercially focused and passionate about making a difference                         

This is one of my favourite clients and a truly lovely role leading a great team and further developing a CRM and loyalty strategy.

The salary is £60K to £70K plus good benefits. Based London.

This great Head of CRM role won't be around for long so click 'APPLY' to send your CV now.