Account Director – Leading Integrated Shopper Agency | Household Drinks Brand | up to £60k

Location London
Discipline: Account Handling
Job type: Permanent
Salary: up to £60k
Contact name: Hayley Kinnersley

Contact email: hayley@direct-recruitment.co.uk
Job ref: HK/3427
Published: 21 days ago

Account Director – Leading Integrated Shopper Agency | Household Drinks Brand | up to £60k

The Agency

Our client is an award-winning marketing agency who believe in growing Human Brands through changing behaviours. Through their unique approach they help brands grow by thinking differently about people, brands and marketing. They tap into relationships consumers have with brands, focus on behaviours and use neuroscience to develop content differently in brand, social and experiential communications.

A lovely and supportive independent agency that has been recognised as one of The Sunday Times Best Places to Work 2024. Its a small, nimble and flexible agency with a superb senior management team where you are given all the opportunities to do more and reach your full potential.

The Role

As Account Director, your focus will be on leading an iconic and well-known household drinks brand. You will be solving brand and communications briefs across a variety of channels, from broadcast to experiential to in-bar.

You will be joining a capable and focused client team, supported by a capable Planning team, senior creatives and support functions.

The work will be a good mix of below-the-line strategy and comms (shopper, experiential, on and off trade) planning across this soft drink’s portfolio, as well as brand and creative strategy on some of the smaller brands that belong to the portfolio.

You will be developing shopper mechanics to entice the retailers, negotiating in-store space with exclusive promotions. You will create an exciting in-store space and also work on trade.

Essentially you will be developing innovative and exciting ways to get your clients products into consumers hand, whether it be sampling it at a festival, in a bar or in their weekly shop.

As Account Director, you will embed, lead, and grow this important new client for the agency. You will understand the vision for the agency and must embrace and play an active role in building a positive agency culture.

About you

  • Experience working within a creative agency with a focus on integrated shopper marketing.

  • FMCG experience a bonus

  • Dependable and a team player

  • Strong in client relationships

  • Proactive and entrepreneurial

  • Curious and has a point of view on brands and marketing.

  • Able to simplify and get to the heart of the matter

  • Collaborative and adaptable.

For further information apply today or contact hayley@direct-recruitment.co.uk