​CRM Data Analyst (Contract) - 3 months

Marketing agency

London (Hybrid - only 1 day a week in London needed ) | Up to £400/day (Inside IR35)

We are looking for a Customer Data Analyst to join one of our clients – a top marketing agency on a short-term contract, helping deliver insight and audience selections that power a loyalty programme.

You’ll work across campaign reporting and deeper customer analytics - turning data into clear recommendations that improve acquisition, growth and retention.

What you’ll be doing

• Exploring customer and marketing datasets to assess campaign effectiveness and customer behaviour

• Producing counts to support campaign planning

• Spotting patterns and trends and feeding those into actionable next steps

• Delivering analysis projects such as:

• RFM segmentation

• LTV / value modelling

• Churn and retention analysis

What we’re looking for

• Solid experience in customer / CRM analytics – ideally in a marketing agency environment

• Confident using SQL / Python for analysis

• Experience working with large datasets

• Able to communicate findings to both technical and non-technical stakeholders at the agency and client

• Experience with Power BI and/or Tableau would be highly beneficial