Email Marketing Manager

London & Hybrid | Up To £45k

The Company

Our lovely retail client is looking for a talented and brilliant CRM / Email Marketing Manager to join their lively and expanding team with work from home/office flexibility.

They have a brilliant, vibrant culture. They really look after their staff and there are lots of opportunities for personal growth and progression.

The Role

• You will be responsible for managing all retention and engagement campaign strategy and delivery.

• You have hands on experience of email marketing and CRM

• You will manage the customer database and lead a team to deliver on the CRM strategy

• You will manage the email process from planning to deployment.

• You will use data driven decisions to make selection for campaigns and segment the database to effectively target the right customers at the right time, with the right message

• You will identify opportunities for email at the different stages of the customer's lifecycle and purchasing journey based on analysis and test and learn techniques.

• You will develop contact strategies to realise opportunities which optimise automated customer journey flows and data-driven triggered emails.

About You

At least 3 years’ experience in CRM / an email marketing role, ideally within ecommerce.

• Hands-on experience of using an ESP to build and send emails. Adobe Campaign a bonus

• Proven experience of working on lifecycle automated campaigns.

• Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit.

• Strong communication and copy writing skills.

• Experience in using Google Analytics and Microsoft Excel.

• Pro-active ‘do-er’, keen to roll your sleeves up and make a difference.