Fractional CMO

Discipline: Data & CRM , Digital, Social & Content , Business Development & Sales
Job type: Contract
Contact name: Becky Postlethwaite

Contact email: becky@direct-recruitment.co.uk
Published: 3 days ago

Marketing Consultant (C-Suite Level)

We are seeking high-calibre, C-Suite consultants to help small to mid-sized businesses achieve their growth ambitions by transforming their marketing capabilities. Many growing businesses lack the in-house resources to scale their marketing effectively, and this role provides short-term access to expertise that can rapidly create a marketing function delivering and de-risking growth.

Responsibilities:

  • Collaborate with clients to develop and refine marketing strategies, whether starting from scratch or building on existing foundations.

  • Establish strong brand foundations by defining and embedding compelling and differentiating brand values.

  • Develop compelling brand narratives and messaging to engage external target audiences and align/motivate internal teams.

  • Identify optimal marketing activities to build awareness, drive consideration and conversion, and foster long-term loyalty.

  • Create clear, actionable marketing plans with robust measurement methods for success and return on investment.

  • Lead or support the implementation of marketing strategies, potentially by acting as a fractional CMO or mentoring existing marketing leads.

  • Assist in recruiting marketing teams, from heads of marketing to key specialists.

  • Deploy consultants with specific expertise (e.g., digital, public affairs) to achieve early wins while client teams are built or upskilled.

  • Vet current agencies or source new partners as needed.

Qualifications:

  • Proven experience at or just below board level within well-known businesses.

  • An unusual combination of skills including brand, marketing, communications, market research, and people and culture.

  • Ability to work collaboratively and effectively with clients, demonstrating a deep understanding of their business to achieve tangible results.