Freelance Data Strategist

Location London
Discipline: Strategy & Planning , Data & CRM
Job type: Contract
Contact name: Sarah

Contact email: sarahb@direct-recruitment.co.uk
Published: about 9 hours ago

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Freelance Data Strategist around £425 per day

3 month contract

London leading agency - hybrid working.

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Help steer CRM for one of the world’s biggest brands. You’ll turn data into action—shaping customer journeys, targeting, and measurement that grow loyalty and revenue at serious scale.

What you’ll do

  • Build end-to-end CRM journeys with clear data-capture points, triggers and personalisation

  • Turn segmentation & models into smart targeting strategies that lift relevance and ROI

  • Own insight & measurement: integrate CRM + web analytics + business outcomes to recommend “what’s next”

  • Define test-and-learn roadmaps; prove it with robust frameworks and metrics

  • Lead profiling with 3rd-party data (e.g. Experian) and use mapping for regional planning

  • Translate strategy into crisp data/creative briefs; keep projects on time and on point

  • Be a guardian of data governance and best-practice GDPR throughout the experience

You bring

  • Data strategy experience - with some gained at marketing agencies

  • Hands-on CRM strategy across high-volume, multi-channel programmes

  • Confident with analytics, segmentation, and experimentation

  • Strong stakeholder & project management; MarTech fluent