CRM & Loyalty Account Manager

Location Greater London
Discipline: Account Handling , Data & CRM
Job type: Hybrid/Permanent
Salary: £38K to £44K
Contact name: Sarah

Contact email: sarahb@direct-recruitment.co.uk
Published: about 19 hours ago

CRM & Loyalty Account Manager – £38K–£44K | Hybrid | London (2 days/week)


Are you a CRM-savvy marketer with a passion for loyalty campaigns and client relationships? Join a market-leading agency at the intersection of loyalty, data, and marketing automation.


We’re looking for a CRM Account Manager to join a growing team. This hybrid role is split 70% account management and 30% hands-on campaign execution, ideal for someone who thrives in a fast-paced, collaborative environment and enjoys seeing strategy through to delivery.

The Role

You’ll act as the day-to-day contact for some of our key clients, managing the delivery of data-driven CRM and loyalty campaigns—predominantly using Salesforce / SFMC.

You’ll support the Account Director while owning campaign execution, collaborating with cross-functional teams, and driving results for global brands.

What You'll Be Doing

  • Managing client relationships with confidence and clarity

  • Delivering personalised campaigns using Salesforce Marketing Cloud / SFMC

  • Supporting loyalty programme delivery through insight-led strategy

  • Handling reporting, performance analysis, and recommendations

  • Ensuring seamless coordination across design, tech, and delivery teams

You’ll Need

  • Experience in CRM or loyalty marketing (agency or in-house)

  • Experience working with marketing automation platforms like SFMC, Braze, or Adobe

  • Strong communication and problem-solving skills

  • A detail-driven mindset and a passion for CRM excellence

  • Campaign execution experience (email builds, journey flows, segmentation)

  • Confidence presenting results to stakeholders

Location & Flexibility

  • Hybrid working:

    2 days/week in the London office

  • Flexible hours and an inclusive team culture

If you're looking for a role where you can balance strategic account ownership with hands-on CRM execution—and grow in a team that values loyalty, innovation, and performance—we'd love to hear from you.