​Freelance Senior CRM Strategist / CRM Strategy Director

£400–£475 per day | Inside IR35

London | Hybrid 2–3 days onsite

We’re looking for a senior, hands-on customer strategist to shape and deliver high-impact, customer-first strategies for major brands across multiple sectors at a great agency.

You’ll help define the strategic answer to complex CRM and data briefs, build omnichannel journeys and contact strategies, and turn data-led insight into clear roadmaps and measurable outcomes.

The role

• Lead customer strategy and planning across CRM, and CX

• Work on operating models and processes

• Build journeys, segmentation and contact approaches for execution

• Run and design workshops with senior stakeholders

• Translate behavioural and customer data into actionable strategy

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You’ll bring

• Very strong marketing agency experience in customer / CRM / omnichannel strategy

• Strong data literacy and insight-led thinking

• Confidence presenting to and influencing senior clients

• Experience with at least one major marketing technology platform

• A self-starter mindset with sharp consulting-style structure

If you want a CRM and data driven contract where you can shape strategy, steer stakeholders and move fast, this one’s for you.

January start – likely 3 months.