Head of Marketing

Location London
Job type: Permanent
Salary: £60-65k
Contact name: Lisa Sampson

Contact email: lisa@direct-recruitment.co.uk
Job ref: LS/2895
Published: about 1 month ago

 

Ambitious, driven and highly capable Head of Marketing with expertise in the education sector needed to develop and deliver an effective marketing and recruitment strategy.

 The school

 This is a well-established group of schools based in London and Surrey, offering a complete education for children from the age of 4 -18. They offer a distinctive approach to education which provides for the intellectual, emotional, and spiritual development of every child; they aim to provide an environment in which a pupil can discover all that is best within his or her own nature.

 About the role

  •  The Head of Marketing is a key position and is responsible for supporting the marketing and recruitment across the schools.

  •  You will raise the profile the schools amongst key audiences by developing and delivering communications plans to promote each school’s objectives, particularly with regard to pupil recruitment and retention, and working across digital, print, social media, advertising, PR, events and face-to-face.

  • You will drive key marketing initiatives to grow brand awareness for the schools.

  • You will be the guardian of the brand and lead brand campaigns.

  • Develop and lead the marketing strategy which delivers against key objectives and ultimately achieving 100% capacity across the portfolio.

  • In-depth knowledge of digital and social platforms and how to generate traffic to the website and generate leads and enquiries to the school.

  • Highly analytical and results driven.

 

About you

  • Experience as a Senior Marketing Manager

  • Experience in lead generation within the education sector

  • Digital marketing and social media management experience is essential