Exciting and varied Senior Events Marketing Exec role for a leading market intelligence business. Great opportunity for an ambitious B2B marketer with a real eye for results!
The Company
Leading global market intelligence business that produces publications, information services and events to help make business decisions. Lovely team in a collaborative environment that encourages growth and development.
The Role
Plan and implement marketing activity to promote attendance at the events across a variety of marketing channels: email, digital, social, PR, search, display, partnerships
Hands on delivery of much of the activity, as well as working alongside in-house specialists and external agencies
Strong project management skills to deliver work with many moving parts
Results driven, always looking for ways to improve your digital and offline marketing activity and not afraid to take risks
About You
Solid experience as a marketing executive delivering a high volume of effective marketing activity across channels, ideally B2B and/or events
Good understanding and experience of using marketing technology – CRM and email broadcast tools in particular
Experience across a range of digital and offline channels including email, SEO, PPC, social media, PR, brochures and other collateral
Able to demonstrate how you’ve designed and implemented multi-channel campaigns to deliver great results
Knowledge of how to design tracking and reports with feedback cycles to ensure activity is measurable and insights are actionable.
Skills in writing good quality marketing copy.