Social Analyst | Leading publisher | £50k + 20% bonus

Location London
Job type: Permanent
Salary: £50k + 20% bonus
Contact name: Lisa Sampson

Contact email: lisa@direct-recruitment.co.uk
Job ref: LS/3475
Published: 20 days ago

This leading publisher is looking for a Social Analyst with real expertise in video to drive reporting and insights for their dynamic video content across all major social platforms across a range of their brands, uncovering trends, celebrating successes and identifying areas for growth.

The company

This business is a dynamic and rapidly evolving media company, home to some of the UK's most popular, trusted and well-known brands and reaching an audience of some 48m people on a monthly basis. You’ll be joining an award-winning team with the fifth biggest digital audience in the UK!

The role

 

·       Develop social credentials to take to market and media agencies to help win more commercial partnerships

·       Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party

·       Produce weekly social reports for all of their major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenue

About you

·       Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva

·       Strong understanding of indirect revenue strategies across social and video

·       Excellent knowledge of output quality, current trends and how they differ by platform

·       Expertise in paid social across Meta, TikTok, YouTube & Snap

·       Excellent understanding of Google Sheets/Excel

·       Understanding of Business Managers across Meta, TikTok, YouTube & Snap