This leading publisher is looking for a Social Analyst with real expertise in video to drive reporting and insights for their dynamic video content across all major social platforms across a range of their brands, uncovering trends, celebrating successes and identifying areas for growth.
The company
This business is a dynamic and rapidly evolving media company, home to some of the UK's most popular, trusted and well-known brands and reaching an audience of some 48m people on a monthly basis. You’ll be joining an award-winning team with the fifth biggest digital audience in the UK!
The role
· Develop social credentials to take to market and media agencies to help win more commercial partnerships
· Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party
· Produce weekly social reports for all of their major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenue
About you
· Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva
· Strong understanding of indirect revenue strategies across social and video
· Excellent knowledge of output quality, current trends and how they differ by platform
· Expertise in paid social across Meta, TikTok, YouTube & Snap
· Excellent understanding of Google Sheets/Excel
· Understanding of Business Managers across Meta, TikTok, YouTube & Snap